Global Sports Retailer, Lids, Joins the Line Up at Telford Centre

Leading sports retailer, Lids, is now open at Telford Centre. Lids specialises in officially licenced and branded headwear. With an extensive and exclusive range of hats, jerseys and apparel; designs feature teams and players from across a vast array of sporting fan favorites including, National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA) and National Hockey League (NHL).

Lids also carries items for your everday fashionista as well, featuring go-to brands including Nike, Adidas, New Era Cap, ‘47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more.

This store will feature Lids’ signature Custom Zones, allowing consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs. This is a unique feature that allows customers the ability to bring their own designs to life and make any hat one-of-a-kind for themselves or to act as a great gift for a loved one.

Each year the brand sells more than 30 million hats to passionate sports fans and lovers of on field sports and fashion looks. 

“Lids is excited to join Telford Centre and bring additional sports and fashion headwear and appareal to to the mall“ said Britten Maughan, President of Lids. “We offer a large assortment of hats and jerseys and carry top brands like Nike, New Era, Adidas and Mitchell and Ness. With over 1,000 hat options to choose from we immediately become the best place to buy a hat!”

Katie Broome, Marketing Manager at Telford Centre said: “The variety of choice that Lids brings to Telford Centre is very exciting. With such a growing demand for American sports, Lids is a great addition to our fashion line up.“

Lids is now open opposite Skechers at Telford Centre and joins stores including; JD, Zara, H&M, River Island, New Look and Primark.