Leading fashion brands H&M and River Island will open larger stores at Telford Centre on 8th and 9th November increasing the choice and range available to shoppers and joining the exciting line up of over 100,000 sq ft of fashion retail in the new Telford Centre Fashion Quarter.

The new H&M store will open to customers on Friday 8th November offering a wider selection of fashion for women, men and children including their Conscious Products which contain at least 50% sustainable materials. Shoppers are also encouraged to utilise their garment recycling service which rewards customers with a £5 voucher for every bag of clothing handed into store to be re-worn, reused or recycled.

River Island fans will be pleased to hear the new store which opens on Saturday 9th November will also offer an increased range of fashion for women, men and children. With one of the largest design teams on the high street River Island delivers new fashion in store every week.

To celebrate the new openings, customers have the opportunity to win a £250 shopping spree at the new H&M and River Island stores plus one to one professional advice from a personal stylist. 2 lucky winners will be drawn, one for H&M and one for River Island. For full details of the competitions, including how to enter both, visit

On Friday 8th November H&M will be offering the first 200 customers in the queue an exclusive goodie bag, and all customers who join the queue before 11am on the launch day will receive a 25% discount wristband to redeem against their entire purchase that day. Customers to the new Telford store will be able to peruse the available fashion collections whilst enjoying the latest tracks from an in-store DJ.

The H&M and River Island join the recent line up of new openings at Telford Centre including New Look and Next with further openings planned pre Christmas including Superdry.

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