Sports Direct Bigger and Sportier

A bigger and sportier Sports Direct is now open at Telford Centre, with double the size of the previous store and an even wider range of sports goods to choose from.

Located within the new Frasers department store, the new 40,000 sq ft retail offering is packed with athletic inspiration and a range of renowned sports brands that will leave customers spoiled for choice.

Outdoor enthusiasts and hikers can find their haven in expanded departments and sports fans can root for their beloved sports teams with an array of supporter gear, spanning across kidswear, menswear, and womenswear, leaving no fan behind.

The excitement doesn’t end there, the new Sports Direct is also the new home for GAME with a large selection of games, equipment and gaming essentials.

Katie Broome, Marketing Manager at Telford Centre said: “Whatever your sport, whatever your style, and whatever your ambition, Sports Direct offer such a wide range of choice. Whether it’s football, running, training, boxing, walking, dance, cycling or swimming, we’re sure customers will welcome the increased choice available to them“.

Other recent openings at the centre include; Frasers, Flip Out and Putt Putt Noodle, underlining Telford Centres position as a major regional retail and leisure destination.