Superdry is the next exciting new brand to join the new line up as part of the centre’s £55m redevelopment and expansion programme.

The Superdry brand fuses vintage Americana and Japanese-inspired graphics with a British style giving it wide appeal as well as an international celebrity following.

To celebrate the opening, customers have the opportunity to win a £250 shopping spree at the Superdry store which includes one to one professional advice from a personal stylist. For full details of the competition, including how to enter, visit

Superdry will also have activities and entertainment instore on 30th November between 11am and 4pm including DJ, stilt walkers and break dancers.

The new store will join the bigger and better Next, New Look, River Island and H&M stores which opened earlier in October and November and an exciting line up of over 100,000 sq ft of fashion retail in the new Telford Centre Fashion Quarter.

Superdry will open on Friday 29th, but join them for their grand opening Saturday 30th November.

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