The Fragrance Shop expands at Telford Centre

The Fragrance Shop is relocating to a larger store at Telford Centre, with doors opening this week!

Located opposite River Island, the expanded store will offer shoppers a wider choice of designer and luxury fragrances in a fresh, modern setting, supported by expert advice from the store’s team.

To celebrate the relocation, The Fragrance Shop will host a special opening event on Saturday 29 August between 11am – 3pm. The first 50 shoppers to spend more than £100 will receive a free mini fragrance, while visitors can also take part in an in-store lucky dip for the chance to win a range of on-the-spot prizes.

The move builds on the retailer’s established presence at Telford Centre and reflects its continued commitment to the town and its customers.

Glynn Morrow, Centre Manager at Telford Centre, said: “It has been a strong summer for Telford Centre, and we’re pleased to round off the season with another positive announcement for our shoppers. The Fragrance Shop’s move to a larger unit adds further momentum to the centre and reflects the continued confidence retailers have in Telford.

“We’re looking forward to the new store opening and hope shoppers will join us for the celebrations on Saturday 29 August, 11am – 3pm.”

Kam Birk, Director of Property at The Fragrance Shop, said: “We’re delighted to be expanding our presence at Telford Shopping Centre with the relocation of our store to a larger unit. Telford has been a strong location for The Fragrance Shop, and this move reflects our continued commitment to the centre and its customers.

“The additional space allows us to enhance our offering and create an even better environment for fragrance discovery.”

Established in 1994, The Fragrance Shop is the UK’s largest independent fragrance retailer, offering fragrances from more than 500 brands across over 210 stores, online and through its app.

The new store, opposite River Island at Telford Centre, opening this week, with the opening celebration taking place on Saturday 29 August, 11am – 3pm.

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