KENJI is an emerging platform that infuses modern Asian culture with a British twist, allowing consumers to socialise, play and shop simultaneously.

Our retail stores provide an immersive shopping experience which is integrated with our virtual presence through the KENJILand mobile app. Our Eastern-inspired ranges include character-based plushies, toys, stationery, fashion, homeware and snacks.

In KENJILand, players can creatively express themselves through digital fashion and decoration, interact with friends on missions, build social connections, adopt virtual characters on sale in KENJI stores, and role play in the virtual world.

The vision of KENJI is to appeal to modern trends and subcultures by bridging the gap between the real and digital universe, creating an interconnected future where KENJI hosts a plethora of physical and digital services.